During this lesson, we will be focusing on the importance of conducting a thorough analysis of your current social media profiles. You will learn how to identify the strengths and weaknesses of your social media profiles through a comprehensive audit. This process involves evaluating your posting frequency, content quality, audience demographics, and engagement metrics.

By examining these factors, you will be able to pinpoint areas for improvement and develop a targeted plan to enhance your online presence and reputation.

Key Lesson Concepts:

• Reflect: Would you book with you just off the presence of your page?
• What does your business look like to a consumer?
• Does your online presence reflect your dream business?